Local content intelligence for Realtors
Be the Realtor they know
before they need one.
Local Yap finds what your market is already talking about, ranks what's worth posting, and hands you the video ready to record.
Less "what should I post?" More "which one first?"
Your market. Your voice. Fresh ideas worth posting.
Local Frustration
The Philly intersection that tests everyone's patience.
If you drive it, you already have an opinion.
Build My VideoAlso worth talking about
- 97Local BusinessThe neighborhood restaurant locals refuse to let you call overrated.
- 95Local LifeThe Philly block with a story most people walk right past.
- 94Local DebateThe parking rule that turns neighbors into enemies.
- 92Local ChangeThe corner that suddenly looks completely different.
Your next post is probably already happening down the street.
Local Yap goes looking for it.
- Cheesesteak argumentContent
- The road everyone hatesContent
- Development rumorContent
- Local favoriteContent
- Neighborhood argumentContent
- Hidden gemContent
You don't need more ideas. You need the ones your market already cares about.
While you're wondering what to post, another agent is becoming familiar.
The agent people remember isn't always the one with the most listings. It's the one they keep seeing.
01
They see you
02
They recognize you
03
They remember you
04
Real estate comes up
You don't need everyone to know you. You need your market to.
The golden example
Here's the difference between an idea and something you'd actually post.
Local opportunity
Local Opinion
Philly’s most famous cheesesteak debate might be the wrong debate.
Why this one
- Instant Philly identity.
- Contrarian hook.
- Reveal built for arguments.
Your video package
Hook
"Philly’s most famous cheesesteak debate has the wrong two places in it."
Script
"Philly’s most famous cheesesteak debate has the wrong two places in it. Everybody visiting the city gets told Pat’s or Geno’s — but ask people who actually live here and suddenly neither one is the automatic answer. So if I’m sending somebody for ONE cheesesteak in Philly, I’m skipping both. I’m sending them to Angelo’s. Tell me where I’m wrong."
How to film
- Easiest:Face-to-camera. Start immediately with the hook — no intro, no “hey guys.”
- Retention:Keep the screen clean while you say Pat’s or Geno’s. Do NOT show your pick yet.
- Reveal:On “I’m sending them to Angelo’s,” hard cut to a close-up of the cheesesteak / storefront / safe B-roll, then cut back to your face for “Tell me where I’m wrong.”
On-screen text
Caption
Pat’s or Geno’s is the tourist question. Philly — where are you actually sending somebody for ONE cheesesteak? 👇
Source / fact check
Philadelphia’s official visitor guide describes cheesesteaks as a civic icon and ongoing local debate, and its 2026 guide includes Angelo’s among the city’s essential cheesesteak spots. The Angelo’s recommendation in this video is creator opinion.
That's not a content idea. That's your next video.
Found. Hooked. Written. Ready to record.
Open it. Pick one. Hit record.
Local content shouldn't require a content day.
1
Open Local Yap
Fresh opportunities from your market.
2
Pick your favorite
Hook, script and filming plan are already there.
3
Record
Come back when you need the next one.
Consistency gets a lot easier when the blank page disappears.
Known here > famous everywhere.
ChatGPT can write the post. Local Yap finds the reason to post.
Generic AI
Blank prompt: "What should I post?"
- You research.
- You choose the topic.
- You figure out whether anyone cares.
Local Yap
- Your market is already researched.
- Opportunities are ranked.
- Pick one.
- Build the video.
- Record.
Local Yap starts where the blank prompt stops.
Your market is yapping.
Want to know what it's saying?
Drop in your city, town or neighborhood. See what Local Yap is built to find.
Set up your market in about 2 minutes.