Local content intelligence for Realtors
Be the Realtor they know
before they need one.
Local Yap finds what your market is already talking about, ranks what's worth posting, and hands you the video ready to record.
Less "what should I post?" More "which one first?"
Your market. Your voice. Fresh ideas worth posting.
Local Frustration
The Philly intersection that tests everyone's patience.
If you drive it, you already have an opinion.
Build My VideoAlso worth talking about
- 97Local BusinessThe neighborhood restaurant locals refuse to let you call overrated.
- 95Local LifeThe Philly block with a story most people walk right past.
- 94Local DebateThe parking rule that turns neighbors into enemies.
- 92Local ChangeThe corner that suddenly looks completely different.
Your next post is probably already happening down the street.
Local Yap goes looking for it.
- Cheesesteak argumentContent
- The road everyone hatesContent
- Development rumorContent
- Local favoriteContent
- Neighborhood argumentContent
- Hidden gemContent
You don't need more ideas. You need the ones your market already cares about.
While you're wondering what to post, another agent is becoming familiar.
The agent people remember isn't always the one with the most listings. It's the one they keep seeing.
01
They see you
02
They recognize you
03
They remember you
04
Real estate comes up
You don't need everyone to know you. You need your market to.
The golden example
Here's the difference between an idea and something you'd actually post.
Local opportunity
Local Opinion
Philly’s most famous cheesesteak debate has the wrong two places in it.
Why this one
- Instant Philly identity.
- Contrarian opinion.
- Built for comments.
Your video package
Hook
Philly’s most famous cheesesteak debate has the wrong two places in it.
Script
Philly’s most famous cheesesteak debate has the wrong two places in it.
Everybody argues Pat’s or Geno’s like those are the only two choices.
That’s the tourist trap argument.
Angelo’s is better than both by a landslide.
And honestly, it’s not even a little close.
What cheesesteak beats Angelo’s?
How to film
- EASIEST:Face-to-camera. Start immediately with the hook. No intro.
- RETENTION:Keep Pat’s/Geno’s visuals on screen while setting up the argument.
- REVEAL:When you say “Angelo’s is better than both by a landslide,” hard cut to a strong close-up of an Angelo’s cheesesteak or storefront B-roll, then cut back to face-to-camera for the final challenge.
On-screen text
Caption
Philly, settle this.
What cheesesteak actually beats Angelo’s? 👇
Source / fact check
Pat’s, Geno’s, and Angelo’s are real Philadelphia cheesesteak destinations. The ranking and claim that Angelo’s is better are creator opinion. Do not present the opinion as an objective fact.
That's not a content idea. That's your next video.
Found. Hooked. Written. Ready to record.
Open it. Pick one. Hit record.
Local content shouldn't require a content day.
1
Open Local Yap
Fresh opportunities from your market.
2
Pick your favorite
Hook, script and filming plan are already there.
3
Record
Come back when you need the next one.
Consistency gets a lot easier when the blank page disappears.
Known here > famous everywhere.
ChatGPT can write the post. Local Yap finds the reason to post.
Generic AI
Blank prompt: "What should I post?"
- You research.
- You choose the topic.
- You figure out whether anyone cares.
Local Yap
- Your market is already researched.
- Opportunities are ranked.
- Pick one.
- Build the video.
- Record.
Local Yap starts where the blank prompt stops.
Your market is yapping.
Want to know what it's saying?
Drop in your city, town or neighborhood. See what Local Yap is built to find.
Set up your market in about 2 minutes.